CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - WINDOWS, POP UPS & DIGITAL ACTIVATIONS

To launch the Fall 2023 season the brief was to promote the Tommy “New york puffer” at scale and create a fun, tactile & playful activation spanning retail pinnacle windows, instore theatre and key wholesale partner pop ups and windows globally.

We designed the tartan puffer trees to signal the Fall season but with a Tommy twist! Puffer style foliage appears to have grown from the branches in the quintessential Hilfiger Red, white & blue whilst also including the signature Hilfiger tartan.