DESIGN - PRODUCTION - INSTALLATION

Commissioned by Penhaligon’s, this project elevated the launch of the “Constantinople” fragrance across all UK flagship windows and at Selfridges. The concept transformed the retail environment into a whimsical, immersive setting featuring handmade balloons crafted by skilled scenic artists, suspended over embellished tea chests and oversized bottle factices, creating an artisan, vintage-inspired atmosphere full of height and drama.

The experience extended in-store, with curated counter dressings and glorifiers designed to elevate the perfume and enhance the customer journey. By merging playful visual storytelling with luxurious brand cues, the installation highlighted Penhaligon’s craftsmanship and narrative, creating a cohesive, high-impact presentation both in the windows and within the retail environment. Designed and installed by myself, the project combined creativity, spatial design, and careful attention to brand heritage to deliver a distinctive launch experience.