DESIGN - PRODUCTION - INSTALLATION - CAMPAIGN ELEVATION EMEA FLAGSHIPS

For the Levi's® Taper campaign I took the brief from the European brand experience team to design and install the European flagship stores. The concept features large Neon letters on caged plinths, made from a range of durable and recyclable materials including powder-coated metal and birch wood to ensure the display systems are re-usable, recyclable and versatile for future schemes.

Softening the lines of the urban-look scheme, environmental imagery was taken from the global campaign and printed on birch slats hung behind the mannequins.

Displaying the iconic jeans at 360-degree angles was also integral to the design, so the mannequins were turned in different directions to show off the fit.

In the windows, birch wood slats are used again to create display platforms to showcase key pieces from the collection.

The Levi’s 502 Taper – a refined, modern alternative to straight jeans – incorporates the latest Performance line technology.