About

I’m a strategic creative leader with over 30 years’ experience designing award-winning experiential retail and brand environments for global fashion, luxury, and lifestyle brands. I create 360° consumer experiences that connect audiences to brand worlds through storytelling, immersive design, and engaging concepts, leading design, production, and consumer experience teams to deliver end-to-end projects across windows, interiors, store design, POS/POP, pop-ups, and integrated campaigns. I am a collaborative problem-solver, skilled at aligning stakeholders across product, marketing, and global/regional teams, and translating projects into scalable global toolkits that balance consistency with local flexibility. My career spans senior in-house roles at Arcadia Group, Diesel, Levi’s®, and PVH, as well as founding and leading Lucky Fox, consulting with global brands to deliver world-class, high-impact retail and experiential solutions.

Clients include:

Asprey, Lululemon, Nike, Converse, Harvey Nichols, Victoria's secret, DVF, Stella McCartney, Levi's®, Fox head, GAP, Samsung, Harrods, River island, Diesel, H&M, Tommy Hilfiger, MADE.com, Pentatonic, Liberty, Selfridges, Neom, OTO, The body shop, Topshop and Topman and Vivienne Westwood amongst others.