DESIGN-PRODUCTION MANAGEMENT-INSTALLATION

The commuter windows were designed as a simple but striking dynamic art piece made of spinning wheels and LED branded light spinners which created an amazing and captivating light effect, the production needed to ensure the wheels had to be set to spin at 20 MPH to create the necessary effect.

In-store, I used the reflective detailing in the product as a starting point for the design, and used large format wall units to show campaign imagery, product features and benefits.

Fixtures were constructed, featuring a coat of reflective paint which showed up during the darker evenings. A large central podium featuring tablets showing content was also built, telling the story of the Commuter range from cyclists around the world.

THIS CONCEPT WON A VM & DISPLAY AWARD FOR BEST CONCEPT 2014