DESIGN - PRODUCTION MANAGEMENT - CURATION

To launch lululemon’s global run campaign – Every Run Has A Reason i designed the concept based on a 3D model interpretation of London to fill the window of the brand’s flagship store on Regent Street.

The campaign coincided not only with the London Marathon, but also the launch of the brand’s YouTube series created by lululemon’s first global run ambassador, Charlie Dark, that explores purposeful running.