CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION - POP UP

A pop up to launch ‘PENTATONIC” a company with a mission to turn trash into beautiful furniture and homewares.

London’s Shoreditch was chosen to frame the backdrop to this inspirational transformation an empty, disused warehouse in Redchurch street.

We commissioned a bespoke art piece by renowned artist “SHOK 1” to start the journey from the outside of the space, creating a stunning X-Ray hand throwing away a single use cup. Inside the sculptural “trash fountain” was crafted by us out of thousands of disregarded water bottles, the sculpture marked the first page in this story of an emerging brand challenging consumer recyclability & sustainability habits.

THIS PROJECT WON AN RDE INTERNATIONAL VM AWARD 2018