CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - CURATION

An interactive pop up in London flagship department store Selfridges.

The pop up was designed and curated to support the launch of the Levi’s tailor shop customisation drive across retail and wholesale channels across the globe.

Each global region drove the project with a ‘local centric’ approach which connected with different audiences in a unique way to differing consumer types across progressive and more generic touch bases.

The pop up enabled consumers to have the chance to customise and tailor their own LEVI'S® pieces in a way that was unique to their personal style to really make the product their own.