CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION - WINDOWS, POP UP & DIGITAL ACTIVATION

A collaboration with Cheil UK to design and develop a Samsung ‘brand takeover’ in landmark London store, Harrods. Samsung took over two sides of the Harrods storefront, with an additional gallery space on the store’s second floor demonstrating innovations in Samsung technology. It was the first time the retailer had let a technology brand take over the whole store.