CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - GLOBAL WINDOWS, POP UPS & ACTIVATIONS

Introducing theTommy Hilfiger Racing Club, a large-scale window takeover was designed for Rinascente Milan to introduce the collection and preview the global campaign featuring Nicholas Hoult and Claudia Schiffer. Designed by myself and my team, the project translated motorsport heritage into a layered spatial experience through sculptural 3D car forms, vintage-style petrol pump displays holding product and accessories, infinity mirror elements, and leather ribbed backdrops inspired by automotive interiors, creating depth, visual rhythm, and repetition within the windows. The installation framed campaign imagery and product while activating the Milanese streetscape, delivering an impactful, high-visibility “wow” moment across the piazza, supported by comprehensive design toolkits and hands-on production guidance provided to local vendors to ensure consistent, high-quality execution within a premium retail environment.