CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - POP UPS & ACTIVATIONS

For Penhaligon’s “Smelling Memories,” we led the creative concept and experiential design across UK flagship windows and a Selfridges pop-up, transforming fragrance into a playful, sensory retail experience. Reimagined as a sweet factory, scents travelled along a moving conveyor belt, turning memory-making into a kinetic, highly engaging visual narrative. The project demonstrates my ability to translate abstract brand ideas into distinctive luxury retail environments that balance storytelling, craftsmanship, and commercial impact.