CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - GLOBAL WINDOWS, POP UPS & ACTIVATIONS

For the Tommy Hilfiger “Kendall and Friends” campaign, we designed the window takeover and pop-up at KaDeWe Berlin, translating the campaign’s “Classic American Cool” energy into a bold, immersive retail experience. Across more than 10 bespoke windows, we combined hero product, campaign imagery, and turning carousels to create high-impact visual storytelling, while the in-store pop-up integrated immersive displays and digital screens to deepen customer engagement. The project demonstrated our ability to lead concept, experiential design, and execution for a high-profile retail activation, connecting the brand campaign with shoppers and amplifying its presence in one of Berlin’s most prestigious flagship locations.