CONCEPT DESIGN - PRODUCTION GUIDANCE - INSTALLATION SUPPORT - POP UPS & ACTIVATIONS

For CIFF x Harvey Nichols “North Wind,” we led the creative vision and design direction for a luxury pop-up at Harvey Nichols’ flagship Project 109, translating CIFF’s contemporary Scandinavian fashion and lifestyle narrative into a refined experiential retail environment. The concept fused editorial curation with spatial storytelling, bringing together menswear, design, and lifestyle brands within a cohesive architectural framework that elevated product and guided customer flow. Developed in close collaboration with CIFF and Harvey Nichols, the project demonstrates our ability to build culturally led brand worlds, balance luxury aesthetics with commercial performance, and deliver high-impact experiential retail within a premium department store setting.