DESIGN - PRODUCTION - INSTALLATION

Levi’s approached me to design a female centric space that was in line with the Levi’s brand ensuring brand consistency but aligned more with the female consumer.

The idea of the messaging and look and feel was to celebrate women’s bodies in all shapes and sizes and celebrating curves and inclusivity.

We introduced ombre denim printed ply wall cladding alongside strong Imagery and created engineered wall panels with curved lines to mimic the pocket “arcuate” which has a natural curve in the fitting room area.

As a finishing touch I commissioned artist Jessica Sharville to hand paint murals of a selection of women in all shapes, cultures and sizes to further celebrate an inclusive environment.