DESIGN - PRODUCTION MANAGEMENT - INSTALLATION - EMEA CAMPAIGN ALIGNMENT

The 10th anniversary of the Levi's® engineered jeans saw the conception of the "Twisted Originals" characters "Fingers", "Hopper" and "Bernie"

Each character had a fictional backstory and each represented a different fit or cut from the engineered range.

I designed an oversized digitally interactive comic book to bring the characters to life alongside neon portraits of each characters face.

Finally we commissioned 3 large scale models of the characters which were placed outside the store in Carnaby street on the day of the launch, then they went out 'on tour 'across the uk and supported the Levi's® "ones to watch" music events.