“Make it snow” was the name of the concept but also a physical call to action from Topshop/Topman.

we were tasked to create an interactive and immersive assault to the senses where customers were invited to step into a festive glass maze which was carefully created with toughened glass.

Upon entering the structure sensors would trigger falling snow, festive pine scent and enchanting audio chime sounds which evoked a Narnia-esqe experience as if crossing int a magical landscape, mannequins wearing the seasons collection, viewed at key points within the journey.